Your past customers are your cheapest jobs.
You already paid to win them once. A house needs washing every year and storefront glass needs it every month, but if nobody reminds them, somebody else's flyer does. I build the emails that keep your old customers booking, for $197 a month.
Works off the customer list you already have, even if it's a pile of invoices.
One email. Three jobs back on the route.
The leak nobody notices
Most exterior cleaning companies spend all their money chasing new customers and zero keeping the ones they already won. The customer you washed last spring doesn't remember your name. Not because you did a bad job. Because a year is a long time and nobody wrote to them.
Winning a new customer costs ad spend. Re-booking an old one costs an email. If you've been in business more than a year, your customer list is the highest-margin marketing channel you own, and it's probably sitting in a shoebox of invoices.
What I actually send
Four campaign types, written in your voice, on a calendar that matches your season.
Seasonal reminders
"It's been a year since we washed your siding" hits different when the pollen is visibly yellow. Timed to your region's algae, pollen, and gutter seasons so the reminder lands right when the problem shows.
Review requests
Sent right after the job while the driveway still looks brand new. More reviews feed your Google Business Profile, which feeds your map ranking, which feeds you jobs without ad spend.
Referral pushes
Your happiest customers know ten neighbors with dirty driveways. A simple give-get referral offer turns one clean house into a street of them. Route density is profit.
Win-backs
Customers who booked once and went quiet get a short, honest nudge with a reason to come back. These are the cheapest jobs you'll book all year.
How it works
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I get your list in shape
Send me whatever you have: a spreadsheet, your invoice software export, even photos of paper invoices. I clean it up and load it.
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We map your season
Fifteen minutes on the phone about when your work spikes and dies. The email calendar gets built around your actual year, not a template.
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Emails go out in your voice
You approve the first batch so the tone sounds like you, then it runs. Every email is written to book a job, not win a newsletter award.
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You see what booked
Reporting is in jobs and reviews, not open rates. If a campaign isn't producing, I change it or tell you why we should kill it.
Book this, pick a plus-one.
Sign up for email marketing and try a second service on me: a free month of ad management, a free Google Business Profile optimization, or a free website. Keep whatever works.
Fair questions, straight answers
I don't really have a customer list. Can this still work?
If you've done jobs, you have a list, it's just not organized yet. Invoices, texts, Venmo history, job addresses. Part of my setup is digging it out and turning it into something usable. If you truly have nothing, start with ads first and this becomes step two.
Isn't email dead? My customers are on Facebook.
Dead for spam, alive for reminders. A homeowner who already paid you opens an email from you. This isn't cold email to strangers, it's a note from the company that cleaned their house last year, and that's exactly why it books jobs.
How is this different from the cold outreach agencies pitch?
Cold outreach is chasing strangers. This is the opposite: warming up people who already trust you. Different list, different tone, different (much higher) booking rate.
What does it cost and what am I locked into?
$197 a month, month-to-month, cancel anytime. It's also included free in The Works bundle if you're running ads and SEO with me anyway.
Will you write it or do I have to?
I write everything. You approve the first round so it sounds like you and not like a robot, then it runs without you touching it.
Pairs well with
Email keeps old customers coming back. These fill the top of the funnel.
Let me look at your list.
Send two minutes of answers and I'll tell you honestly how many jobs are probably sitting in your old customer list.
- Free audit, recorded personally, inside 48 hours
- A straight answer, not a sales pitch
- If email isn't your next move, I'll say so