Your before/after shot is the whole ad.
Pressure washing sells itself the second someone sees the transformation. I run an exterior cleaning company myself, so I build campaigns that put your best before/after in front of homeowners already staring at their own dirty driveway.
Built by an operator who's run this exact playbook for an exterior-cleaning company.
Why the ad format matters
How we think about your economics
Pressure washing runs on ticket size and proof, not repeat contracts, the marketing has to match.
The transformation is the offer
No stock photo, no icon grid, your actual before/after is the highest-converting creative you own. Every campaign is built to feature it.
One-off jobs, high urgency
Most pressure washing jobs are one-time. That means the ad has to convert fast , we're not counting on a slow-drip nurture sequence to close the sale.
Seasonality shifts, doesn't disappear
Spring and early summer run hot; we shift budget and creative toward the services that still move in slower months instead of pausing entirely.
What we'd run for a pressure washing crew
Not every service fits every trade. Here's what actually moves the needle for pressure washing.
Lead-gen ads
Meta and Google campaigns built around your before/after library, aimed at homeowners in your service area searching for exterior cleaning right now.
Good for: filling next week's schedule
Local SEO
Google Business Profile optimized for "pressure washing near me" and driveway/house wash searches, plus review generation after every job.
Good for: leads without ad spend
Website that books
A fast site with your before/after gallery front and center, click-to-call, and a 3-field quote form, nothing standing between a visitor and a booked job.
Good for: turning clicks into jobs
Social content
Consistent before/after posting and review requests, so the next homeowner trusts you before they ever call.
Good for: reputation and referrals
Quick questions
How fast can you launch ads for a pressure washing business?
Once your Google Business Profile and ad accounts are connected, we can have before/after-driven campaigns live within days, not months.
Do I need professional photos of my work?
No. Phone photos of real jobs, shot in good light, outperform staged stock photography for this trade every time. We'll tell you exactly what to shoot on your next job.
What if I don't have enough before/after shots yet?
We'll start with what you have and build a simple capture habit into your crew's routine, a phone shot before and after each job, so the library grows fast.
Not a pressure washing business? Same discipline, different economics for these trades.
Book one service, pick a plus-one.
Sign up for any one paid service and try a second on me: a free month of ad management, a free Google Business Profile optimization, or a free website. Keep whatever works.
Ready to put your before/afters to work?
Free audit of your ads, GBP, and site, built around pressure washing specifically.