Questions people actually ask.

I get these questions from almost every owner I talk to. Here are my honest answers on pricing, contracts, timelines, and how this actually works. If yours isn't here, ask me directly, it takes two minutes.

Pricing & contracts

How much does this cost?
Meta ad management is $597/mo plus ad spend, SEO and Google Business Profile work is $397/mo, and email marketing is $197/mo. Bundle all three as The Works for $897/mo and I'll throw in a free website and free CRM access. Full details are on the pricing page.
What's The Works?
It's my bundle: Meta ads, SEO/GBP, and email marketing together for $897/mo, instead of $1,191/mo if you bought them separately. You also get a free website build and free CRM access on top of that, which puts the real value over $1,220/mo. It's where most owners end up once they've tried one piece of it.
What's the plus-one deal?
Book any one paid service and I'll add a second one free for a month: a free month of ad management, a free GBP optimization, or a free website build, whichever you'd rather try. No card required for the free one. Think of it as a second service on me.
What's the CRM?
It's your client portal. Log in and see your leads, your jobs, and your reports in one place, without waiting on a text or an email from me. It's $29/mo by itself, or included free for life with The Works.
Is there a contract, or can I cancel anytime?
Everything is month-to-month. Give me 30 days' notice and you're out, no retention call, no early-termination fee, no fine print designed to trap you.
Is ad spend included in your price?
No. Your ad spend goes directly to your own Meta account, separate from my management fee. I don't touch it or take a cut of it, so you can see exactly where every dollar goes.
What's the cheapest way to get started?
Start with one service instead of the bundle, usually ads if you need leads fast, or SEO if you're playing the longer game. Add the rest once the first thing is paying for itself, or grab the plus-one offer and try a second one on me.
Do you take a percentage of my ad spend?
No. Flat monthly fee regardless of budget. A percentage cut gives an agency a reason to want you spending more. I'd rather be judged on whether the spend is working.

Timelines

How fast will I start seeing leads?
Ad campaigns typically go live within days of kickoff, and most owners see the first leads inside the first one to two weeks. I tune weekly from there. The first version of a campaign is rarely the best version.
How long until SEO actually works?
Honestly, longer than ads. Meaningful local ranking movement usually takes 60 to 90 days, with compounding gains after that. It's the trade-off: slower to build, but it keeps producing leads even in months you're not spending on ads.
How fast can you launch a new website?
Most single-service-area sites are live within 2 to 3 weeks of getting your content and photos. Bigger sites with multiple service pages take a bit longer.

How ads & marketing actually work

What platforms do you run ads on?
Mainly Meta, Facebook and Instagram, chosen because it's where most exterior cleaning customers are already scrolling and where before-and-after content performs best. I'm not loyal to one platform, I'm loyal to whatever books your calendar.
How do you make sure the leads are actually good, not just cheap clicks?
I track leads to the phone call and the booked job, not the click. Campaigns get built around your actual service area and the jobs you want more of, and I tune weekly based on which leads convert, not just which ones are cheapest to generate.
Who writes and shoots the ad creative?
I do, native-feeling crops, UGC-style and static, built around your actual work. Creative gets refreshed every 2 to 3 weeks so ads don't go stale and start costing more for the same result.
What's a Google Business Profile and why does it matter?
It's the free listing that shows up when someone searches "pressure washing near me" or "window cleaning near me": map pin, reviews, photos, hours. For a lot of local businesses it's become the new homepage. More people check it than click through to an actual website.
What does email marketing actually do for me?
It keeps past customers coming back without you having to remember to reach out. Seasonal reminders, like gutters before fall, review requests, referral pushes, and win-back campaigns for customers who've gone quiet. Repeat bookings without extra ad spend.

Who I work with

Do you only work with pressure washing companies?
That's where PFMarkets started. I run a pressure washing and exterior cleaning company myself, and the same system works for soft washing and window cleaning too. If you're not sure it's a fit, ask, I'll tell you straight.
Do you work outside Upstate South Carolina?
Yes. I'm based in Upstate SC and work hands-on with local companies here, but ads, SEO, and websites are all run remotely for clients nationwide.
What if I've been burned by an agency before?
You're not the first one to tell me that, and you won't be the last. That's exactly why everything is month-to-month, why I show real numbers instead of vague "engagement," and why the free audit exists, so you can see how I work before you pay me anything.

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